Flowicia

As we know the world has given periods a lot of names and that’s okay.

Some names stick while others don’t, but one name that has stack is Aunt Flow. No one likes Aunt Flow as much as no one likes Felicia. So we thought why shouldn’t a brand that helps women get through their period or that
makes their time of the period a little more bearable, create their own name.

Flowicia was a social campaign that all started with online audio that lived on Spotify and created illustrated videos for digital. We took this campaign further by adding social media elements to bring Flowicia to life.