Let’s make saving
a part of our culture
South Africans are so proud of their cultures and the things that make
this country so beautiful. We wanted SA to start making saving as natural
as making koeksisters, storytelling and moving to the jams
that make us get down.
Brief
Develop a compelling and disruptive TymeBank Savings integrated campaign that will get
South Africans talking and acting on being intentional in picking up saving as a habit.
Campaign Rationale
What if we could replace the culture of spending with the culture of saving?
Let’s make saving bigger than just a product, but more like a mindset.
Let’s make it our national identity. Something we can be proud of as South Africans.
What if we could make TymeBank the catalyst for societal change? The ultimate influencer
of smart financial behaviour. Let’s make saving money a part of our culture.
Main TVC
